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summit ice ABOUTUS Founded in 2015 in Los Angeles, California, Summit Ice® is a not-for-profit entity dedicated to producing premium outdoor apparel andraising awareness of the Holocaust. The millions we've earned through the sales of our outerwear has financed education programs for young people grades 5-12 in Western Canada and throughout North America to educate them about intolerance, racial bias, and genocide. However, this focus on the message behind our jackets has come at a cost. For nearly a decade, we've made the mistake of putting our charitable goals ahead of the quality of our products - often slapping our logo onto down-market merchandise instead of taking the time to design real clothing from scratch. It's a confession that's not easy to make, but it's true. And unfortunately, we feel our customers have taken notice. In October of 2023, our sales plummeted by nearly 90% and we couldn't figure out why. After extensive market research, only one answer made sense: consumers had suddenly become more savvy about the quality of softshell jackets. Therefore, we believe the best way to achieve our goal of raising awareness is by shifting ourprimary brand focus from genocide to craftsmanship. Welcome to a New Era of Summit Ice Tm