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Over the next few months I started taking pictures of the windows every time I went. I organized them into folders based on department and color of the lighting. I also made notes about whether the room was supposed to appeal to young professionals, families or students because I wondered if there was some connection. Eventually I noticed what I thought was a pattern. Home office displays almost always had dull weather, while bedrooms and children's rooms had noticeably nicer conditions. I honestly found that a little manipulative because people make different decisions depending on the weather they think they are experiencing. I politely showed one of the employees a spreadsheet I had printed out. He looked at it for maybe five seconds before asking why I had visited the store fourteen times in two months. I explained that good research takes consistency. He told me that wasn't really what he meant.